Friday, June 25, 2010

This Will Change Your Life!

Five very powerful words! "This will change your life!" I was on a call yesterday with promotion genius Brendon Burchard, listening to him talk about partnering with big non-profits and getting sponsorships from large corporations to tap into their existing distribution systems. Think for example, what if the Red Cross or Sony Pictures agreed to promote your book or your training series because it was aligned with their mission or their products? This is what Brendon described as "hooking on to a high speed train", an established promotion and distribution system that could whisk your business away, further and faster than you ever dreamed possible.

Personally, I have to admit that I felt my chest tighten. My first thoughts were "I don't want that" and "I'm not ready for all that exposure!" "I don't have anything that monumental to offer..." Check me out! Notice how easy it was for me to play small; how familiar it was to thinking that I have to do it all myself.

There's a huge challenge here for every one of us who believes that we have something of value to share. Your gifts are not like fine wine, improving over time in the dark. This is the time to speak out and make your contribution, share your perspective or offer your healing. I believe that each one of us has the responsibility to take a deep breath and step forward; to speak up even if your voice shakes and your knees knock!

I suspect that you've heard that challenge and opportunity are two sides of the same coin. Also I suspect that you too are acutely aware of the many global scale crises facing us today. In the face of all that is discouraging and scary, there is one lovely fact. You and I are not alone. We are here to help each other. There is a plethora of skilled talented experienced people who's dream it is to make their living by supporting and serving others.

If you share my belief that time is of the essence, then maybe we don't have to figure it all out by ourselves; maybe it's OK to get a "leg-up" from experienced teachers and trainers. Modesty be hanged; fears be braved; get ready to hook onto the high speed train that's going your way...